I’m hearing he is not Donald Trump — Thank you, thank you. Da. Thank you. Folks, they said we couldn’t win. Couldn’t be done. People came up to me, big manly Russian men and women, with tears in their eyes, and said, “Mr. Putin, sir, you can’t mean it. It’s crazy. It’s too bold. Too macho. It can’t…

Hello? Goodbye. — Yeah, you. You’re losing us. Do your email subject lines (or Instagram ads, Facebook posts, Tweets, etc.) commit any of these cliché sins? 1. A “here’s the secret” subject line “This one weird trick.” “What they didn’t tell you in school.” “SEO/Instagram/Facebook/Google ads are dead. Do this instead.” You all make me feel stupid. And lazy. And…

Move over, NFC Least — The Chicago Bears kicked off the 2021 NFL season with a showcase showdown with the Los Angeles Rams on Sunday Night Football. The main storyline emerging from that contest: Wow. The Bears still suck. I’m not piling on here. In fact, having sat through the entire debacle earlier in the…

Here is what you need to look for now that Core Web Vitals is here — Google’s Core Web Vitals update in May is Google’s continuing improvement (?) of their search algorithm. Like it or love it (notice how I did not offer the option of “hate it”), you need to make nice with it. This is Google’s world. We are just living in it. The…

Tell-tale signs you have passed your sell-by date — Behold the following accumulated wisdom. Good thing for me that I don’t understand any of it, due to my continuing youthful vitality. Oh no The only words you hate to hear more than, “Honey, we need to talk,” are: “Next we will play a song from our new album.” Doggie bags don’t even embarrass you You say, “Look…

Stop saying it — Oh, how we love our innovations. Do you know who doesn’t? Everyone else. Nobody cares about your innovation. Only you. It’s self-serving, and it shows you are disconnected from your end-users or customers. So stop it. Stop telling us you are innovating. Nobody cares. …

Get Google right and you’ve got a shot at success No matter what business you’re in, people are Googling you. When people Google your business, what do they find? If your answer is “I’m not sure,” or “a lot of bad or confusing information,” then you have a choice to make. Do you want to take control of your online…